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While LinkedIn remains the go-to platform for recruiters, Reddit, the "front page of the internet," offers a treasure trove of potential candidates you might be overlooking. With the price of LinkedIn Recruiter reaching an all-time high in 2024, there are many other platforms you could find talent on.

Reddit boasts over 26 million monthly users in the United States and is a goldmine that's not to be set aside.

Here's how to leverage Reddit for successful candidate sourcing.

1. Identify relevant Subreddits

Reddit boasts a vast network of communities (subreddits) dedicated to almost every profession imaginable.

Research and identify subreddits relevant to your target roles. For example, if you're recruiting software engineers, explore subreddits like r/programming or r/cscareerquestions.

2. Become a Reddit power user

Don't just scroll, actively participate in these communities. Engage in discussions, answer questions relevant to your industry, and establish yourself as a knowledgeable source. This builds trust and positions you as a potential career resource for users.

Reddit's robust search functionality allows for targeted candidate sourcing.

Use Boolean operators (AND, OR, NOT) to refine your searches. For example, searching for "marketing manager" AND "remote" will yield results focused on remote marketing manager roles.

4. Leverage "Career" and "Jobs" Subreddits

Many subreddits cater specifically to job seekers. Look for subreddits like r/jobs or industry-specific career subreddits (e.g., r/cscareer) where candidates might be actively searching for opportunities.

5. Look beyond job postings

Reddit's true value lies in its organic conversations. Look for users actively showcasing their skills and expertise.

Engage in discussions where candidates might be highlighting their accomplishments or asking industry-related questions.

6. Prioritize quality over quantity

Not every Reddit user you encounter will be a perfect fit. Focus on identifying people who demonstrate the skills, experience, and cultural alignment you seek for the role.

Pro Tip: utilize advanced search features

Many Reddit search tools allow you to filter results by timeframe (posts from the last week/month) or keywords in the title/body. This helps pinpoint recent, relevant discussions.


  • Be Transparent: When reaching out to potential candidates, clearly state who you are and why you're contacting them.
  • Respect the Community: Avoid being overly promotional. Offer genuine value and insights before introducing your opportunity.
  • Follow Posting Guidelines: Each subreddit has its own rules. Read and adhere to them to avoid getting banned.

So, dive into the world of Reddit communities and discover the hidden gems who could be your next star hires!

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