June 18, 2024

Best types of content to post on LinkedIn as a recruiter

John Kim

Co-founder @ Paraform

In this blog

1. Job Postings and Announcements2. Industry Insights and Trends3. Career Advice and Tips4. Company Culture and Employee Stories5. Success Stories and Case Studies6. Engagement and Interactive Content7. Personal Branding and Professional Achievements8. Educational Content and Resources

When it comes to capturing attention on LinkedIn, the content you share is king. But with so many options, it can be tough to know what resonates most with the professional crowd.

Here's a breakdown of some of the best content types to consider for your LinkedIn profile:

1. Job Postings and Announcements

Job postings

• Detailed Descriptions: Share comprehensive job descriptions that outline the responsibilities, requirements, and benefits of the position. Include specifics about the company culture, team structure, and growth opportunities to make the post more appealing.
• Multimedia Enhancements: Use images, videos, and infographics to make your job postings stand out. A short video featuring a current employee talking about their experience can add a personal touch.

Announcements

• Hiring Updates: Regularly update your network on the hiring process, such as when a new role opens up or when an important milestone is reached.
• Company Achievements: Share news about company achievements, awards, or any significant milestones. This not only attracts potential candidates but also enhances the company’s reputation.

2. Industry Insights and Trends

Research and reports

• In-Depth Analysis: Share in-depth reports and analyses on industry trends, job market statistics, and future predictions. Highlight key takeaways and how they might impact potential candidates and companies in your network.
• Infographics: Create visually appealing infographics that summarize complex data. This can make the information more accessible and engaging.

Thought leadership

• Opinion Pieces: Write opinion pieces on industry trends, challenges, and innovations. Share your insights on how these trends can affect job seekers and employers.
• Interviews and Q&A Sessions: Conduct interviews with industry experts and share the content as videos or articles. This positions you as a well-connected and knowledgeable recruiter.

3. Career Advice and Tips

Articles and blogs

• Resume and Cover Letter Tips: Share tips on creating effective resumes and cover letters. Include examples and templates to provide tangible value.
• Interview Preparation: Provide advice on preparing for interviews, including common questions, best practices, and what to avoid.
• Career Development: Offer guidance on career development, such as how to ask for a raise, ways to gain new skills, or advice on career transitions.

Videos and webinars

• Live Q&A Sessions: Host live Q&A sessions where you answer questions from job seekers. This interactive format can build trust and engagement.
• Webinars: Conduct webinars on topics like job search strategies, industry trends, or professional development. This not only helps job seekers but also showcases your expertise.

4. Company Culture and Employee Stories

Culture highlights

• Behind-the-Scenes Content: Share behind-the-scenes photos and videos that showcase the company’s culture, office environment, and team activities.
• Employee Testimonials: Post testimonials from current employees about their experiences working at the company. This can be in the form of written stories, videos, or even day-in-the-life posts.

Diversity and inclusion

• Diversity Initiatives: Highlight the company’s diversity and inclusion initiatives. Share stories and statistics that demonstrate your commitment to creating an inclusive workplace.
• Employee Resource Groups: Feature posts about employee resource groups (ERGs) and their activities. This shows prospective candidates that the company values diverse perspectives and provides support networks.

5. Success Stories and Case Studies

Candidate success stories

• Success Stories: Share stories of candidates who have successfully secured positions through your recruitment efforts. Highlight their journey, the challenges they overcame, and how they found success.
• Case Studies: Develop case studies that detail specific recruitment challenges you faced and how you addressed them. This can demonstrate your problem-solving skills and strategic thinking.

Client testimonials

• Client Feedback: Post testimonials from clients about their positive experiences working with you. This can enhance your credibility and attract more business.
• Project Highlights: Share stories about successful projects or placements you have facilitated. This can showcase your ability to match the right talent with the right opportunities.

6. Engagement and Interactive Content

Polls and surveys

• Industry Polls: Conduct polls on industry-related topics to engage your audience and gather insights. Share the results and your analysis to spark discussions.
• Feedback Surveys: Create surveys to get feedback from your audience on various topics, such as what type of content they find most valuable or what job search challenges they are facing.

Contests and challenges

• Contests: Host contests that encourage your audience to share their experiences or insights. For example, you could ask them to share their best interview tip or a story about a job search success.
• Challenges: Create challenges that encourage professional development, such as a month-long resume improvement challenge or a networking challenge.

7. Personal Branding and Professional Achievements

Personal insights

• Personal Stories: Share personal stories that highlight your journey as a recruiter, the challenges you’ve faced, and the successes you’ve achieved. This can humanize your brand and make you more relatable.
• Achievements: Celebrate your professional achievements, such as certifications, awards, or speaking engagements. This reinforces your credibility and showcases your expertise.

Networking and collaboration

• Collaborative Posts: Collaborate with other professionals in your industry to create joint content. This can expand your reach and introduce you to new audiences.
• Networking Tips: Share your strategies for effective networking on LinkedIn and other platforms. Offer advice on building meaningful professional relationships.

8. Educational Content and Resources

Learning opportunities

• Courses and Workshops: Share information about relevant courses, workshops, and training opportunities. This can help your audience upskill and stay competitive in the job market.
• Certifications: Highlight certification programs that are valuable in your industry. Provide insights into the benefits of these certifications and how they can enhance a candidate’s profile.

Resource lists

• Reading Lists: Create lists of recommended books, articles, and other resources that can help professionals in their career development.
• Toolkits: Develop toolkits that provide practical resources, such as resume templates, interview checklists, and job search planners.

As a recruiter on LinkedIn, your content strategy should be diverse and engaging, providing value to job seekers and employers.