How Tatiana Becker turned Paraform success into a playbook for other recruiters

London-based recruiter Tatiana Becker has earned more than $500k through Paraform. As she works toward $1M, she’s helping other recruiters learn the platform and build their own success. She also values the control Paraform gives her over her time - enough to volunteer at Hertfordshire Zoo.

“I like to pay it forward. I want to show other people that it can work for them too.”

When Tatiana Becker first heard about Paraform in 2024, she was hesitant.

She had already tried several split-fee recruiting platforms and found that they rarely justified the time. Recruiters had limited visibility into which roles were active, little insight into what happened after a submission, and no clear way to know where to focus.

But after a major client engagement ended in late 2024, Tatiana needed a new source of searches.

In January 2025, she decided to give Paraform a try.

From first placement to going all in

At first, Tatiana treated Paraform as an experiment.

“I just gave it to my lead sourcer and said, ‘Here, feel free to send people to these roles.’”

She invested little of her own time, and Paraform accounted for only five to ten hours of work each week.

A few months later, she made her first placement.

“We were putting so little time into Paraform that I thought, if we actually made a real effort, we could probably make more placements.”

That first hire showed Tatiana the potential of the platform. But she still needed to understand how to make that success repeatable.

She reached out to Areeb Quadir after reading about his success on Paraform. He hosted a session for her and walked through how he approached roles, evaluated candidates, and used the information available on the platform.

“It was a paradigm shift. I found it really helpful just understanding how he used Paraform.”

Learning directly from someone who had already succeeded helped Tatiana see what she had been missing - and gave her a framework she could apply to her own searches.

By August 2025, she decided to go all in.

Building her business around Paraform

Paraform allowed Tatiana to recruit differently.

Instead of relying on frequent hiring-manager calls, she studies the intake call, role requirements, candidate activity, and previous rejection reasons. She looks for patterns in who the company accepts and rejects, then uses those signals to determine whether a candidate is truly calibrated.

“If you really pay attention to the intake call and the checklist of what the hiring manager is looking for, most questions can actually be answered. It’s about teaching people to have attention to detail.”

Once Tatiana leaned into that approach, Paraform began to fit the way she wanted to run her business. She could focus on evaluating roles, finding the right candidates, and running searches without spending much of her time developing new business.

“I don’t like doing business development. I really like finding great candidates and working with them, so it takes that pressure off my shoulders.”

Today, Tatiana runs the majority of her recruiting business through Paraform. She oversees each search herself, with specialized support across sourcing, candidate conversations, and administration.

Over the past year, she has earned more than $500K through the platform, including three separate months above $100K - all while giving her control over her own time.

Her next goal is to reach $1 million this year.

Along the way, Tatiana developed a playbook she could begin sharing with other recruiters.

Paying it forward

As Tatiana became more successful, other recruiters began asking her for advice.

Tatiana began informally answering questions, sharing what had worked for her, and helping recruiters understand how to approach roles more strategically.

Several people she introduced to Paraform have since made placements of their own.

“I think a rising tide raises all boats. I cannot fill all thousand roles. There needs to be other recruiters on here too. Since I’m building my business on Paraform, I want to see Paraform succeed.”

A few months ago, Tatiana formalized that work by becoming a Paraform Ambassador.

Today, she hosts roundtable discussions for groups of dozens of recruiters a few times a month. The sessions give recruiters a place to ask detailed questions and learn directly from one another.

She’s now focused on helping more recruiters build sustainable businesses through Paraform and create a stronger community of recruiters who can learn from one another and succeed together.

“The thing that excites me the most is education and helping users.”

If you’re interested to learn more from Tatiana, reach out to her at tatiana@niahrecruiting.com.