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May 4, 2024

How much is LinkedIn job posting

John Kim
Co-founder @ Paraform

LinkedIn remains the go-to platform for both recruiters and job seekers. Considering its vast user base and established reputation, it's no surprise that many companies turn to LinkedIn to fill their open positions.

But when it comes to posting jobs, the question of cost inevitably arises.

Here, we'll go over everything you need to know about LinkedIn Job Posting.

What is LinkedIn Job Posting?

LinkedIn allows you to post a job ad and attract a multitude of applicants on its platform to apply.

The job ad will appear under the ‘Jobs’ section search results when people search for a specific job, company, or Location.

The ad may also pop up on a relevant candidate’s feed from time to time.

What are the types of job posts?

LinkedIn offers two types of job postings, a free option and a paid option.

Free Posting

This is the most basic option, allowing you to post a single job opening at no upfront cost. The job post is visible to your connections and gets a basic search result rank on LinkedIn’s job search.

The visibility of your free posting is limited – it might appear in some search results, but often not on the first page. However, it's still visible to your connections, which could be beneficial if you're targeting a specific niche within your network.

Promoted Job Postings

If you want to post multiple jobs at once or increase the visibility of your job post reach you’ll need to sign up for promoted job posts.

Promoted job posts keep your job ad toward the top of the search results page, appear in the ‘recommended jobs’ section for relevant candidates, and send an alert to active job seekers as soon as it goes live.

How much is it to post a job?

The Free Job Posting is free (obviously) but LinkedIn charges for promoted job posts on a Pay-per-click model.

You set a total budget for the job post and LinkedIn will charge you for every click you get on your post.

For example, if you set your budget to $2000 for 30 days, you will only get billed once you attract $2000 worth of clicks.

If for instance your ad only reaches $1600 of the $2000, you’ll get the remainder back in ad credit or you can choose to keep it rolling until you run out of credit.

If you find a candidate before your credit limit is reached, you can pause the ad and withdraw the money in the ad credit

How does LinkedIn determine the cost-per-click?

LinkedIn determines the cost of each click using an algorithm that looks at a few metrics including:

  • Job location
  • The number of competing jobs

You can calculate the cost of each click (which includes both clicks and views) by dividing the total spend for the day by the number of views the job has received.

You can check this out by clicking on the “Manage” tab in your job post dashboard.

Important Considerations

  • Cost is just one factor: Focus on the return on investment (ROI) your job posting generates. Consider the number of qualified applicants you attract and the overall impact on your hiring process.
  • Targeting matters: Utilize LinkedIn's advanced targeting options to reach the ideal candidate pool. This can help reduce costs by focusing your ad spend on the most relevant audience.
  • Optimize your job description: A clear, well-written job description attracts qualified candidates and reduces the need for excessive promotion, potentially lowering costs.

Focus on attracting qualified candidates, optimize your job descriptions and targeting, and consider the ROI of your job posting strategy.

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