How Coworker made 6 senior hires 3x faster with Paraform, each in under a month

Coworker helps companies get more out of AI while keeping token costs down. Its proprietary organizational memory layer (OM2) gives AI tools context about a company’s people, systems, and work, helping them deliver cheaper, faster, better responses without changing existing workflows.

Michael Saeta, Head of Sales, saw hiring as the next constraint on Coworker's growth. Customers had already validated the technology, and early benchmarking of OM2 showed such a drastic improvement that Michael knew go-to-market speed would decide how much of the coming demand Coworker could capture.

"We're at this inflection point where the product, the value proposition, and the timing have all matched up. If you're not able to capitalize on that today, you're going to miss your opportunity."

Building the sales team while still selling

Michael needed to build a sales team fast enough to keep up with demand, and it was critical for him to get those hires right.

“Who you bring into your organization is your legacy.”

Success at notable logos wasn’t enough to establish whether someone would thrive at Coworker. Michael needed sellers with startup experience, the right personality, a record of hitting quota, and the ability to help a company scale.

Finding them would take Michael away from his own book of business. As a player-coach on a two-person sales team, he couldn’t shift his attention to hiring without reducing the team’s capacity to generate pipeline and close deals.

With no internal recruiter, Michael relied on his network, job posts, direct outreach, and individual independent recruiters. Those channels only reached so far, and he didn’t have the capacity to manage more recruiters.

“There’s a very fine window between when you know you need to hire and the time you wish you had everyone in the seat.”

Michael had heard of Paraform before. With a team to build and little time to spare, he decided to try it.

The benefit was immediate. He had one point of contact at Paraform but got access to a wider network of specialized recruiters, with Paraform managing those relationships.

“Within one role, you can have 10 to 15 times the scale that you would have had in your own efforts trying to find people.”

The difference then showed up in the candidates, too.

“The aha moment was that every profile I was looking at had already been vetted. It was just a much richer quality of candidates and a much easier, more digestible system.”

Each profile came with recruiter context, so Michael could focus on interviewing promising candidates rather than screening out poor fits.

Three sales hires, one onboarding class

Coworker hired two Senior Account Executives and an Account Executive through Paraform within a two-week window. Michael estimates that hiring the group was up to three times faster than he would have expected through his previous channels.

“Being able to have everyone start at the same time was something that I could only do because it was all orchestrated and managed across one platform.”

Michael could run a shared onboarding and training period, rather than repeat it as individual searches closed. The sellers ramped alongside one another and began leading calls and demos within their first week of training.

About six weeks after hiring, they were managing pipeline and taking deals off his plate. Michael was already returning to work beyond hiring and training - responsibilities he expected would otherwise have occupied him for another six to eight weeks.

Three more hires across marketing and engineering

“The easiest indicator was when everyone in the organization came to me and said, hey, you just hired four people. How’d you do it?”

Michael recommended Paraform to the other hiring managers at Coworker. They could bring their searches onto the same platform, with access to recruiters who specialized in the roles they needed.

“We didn’t need to retrain anyone. It was still very simple to do.”

Coworker went on to hire a Head of Marketing, a Senior Software Engineer, and a Principal Software Engineer through Paraform. Those three hires brought the total to six across three functions, each completed in under a month from submission to hire.

Less than a month after joining, the Head of Marketing was already leading the public launch of OM2, Coworker's self-building organizational memory layer.

The company had grown from roughly 20 to 30 people in about six weeks, with Michael crediting Paraform with helping it expand across teams.

Michael and Coworker’s leadership plans to return to Paraform for even more new hires, restarting many of the searches already set up on the platform.

“As we’re looking across GTM and engineering and marketing and all these different roles, Paraform has been able to meet us where we’re at. … It’s not just for me, it’s for the whole organization.”