Augment Code Makes 9 Front-end Engineering Hires With Paraform
John Kim
•
Co-founder @ Paraform
January 22, 2026
January 22, 2026
“Paraform helped us scale our front-end team quickly and efficiently. The candidates were technically strong and genuinely excited about Augment’s mission.” - Marty, Head of People and Talent at Augment Code
Augment Code builds AI-coding tools that help enterprise engineering orgs ship faster. Their tools are used by companies like Webflow, Spotify, and MongoDB.
Founded in 2022 and headquartered in Palo Alto, Augment Code has grown rapidly as companies have widely adopted AI-native coding workflows. They’ve raised $252 million from firms like Sutter Hill Ventures and Lightspeed.
In less than a year, Augment Code has scaled from 70 to 175+ people. As Head of People and Talent, Marty plays a key role in making that growth possible.
“Our growth has been fast and furious. More than half of the company is less than six months into their tenure.”
Early hiring focused on back-end engineers to build a technically robust foundation that ensured scalability, performance, and security for Augment Code’s AI coding tools.
As models became commoditized and user experience became increasingly important, the team needed to layer in front-end engineering talent, including systems engineers with UI and implementation expertise. This shift would enable Augment Code to accelerate product delivery and double down on the product quality and usability that would set them apart in a crowded market.
But the team only had five recruiters covering engineering, research, and product hiring. So, Marty needed a fast, flexible way to scale hiring without lowering team standards or adding internal headcount.
And with Augment Code’s brand awareness still growing in a competitive market, inbound volume alone wasn't enough to hit hiring goals. The team needed to proactively tell their story to attract candidates who were technically aligned and bought into the mission.
To do this, Marty tested traditional sourcing tools. But list-building algorithms didn’t deliver consistent, qualified pipelines. He then began exploring Paraform as a potential solution.
Marty had reservations about working with external partners - particularly concerning maintaining high standards and overseeing the hiring process. He started small to assess candidate quality and interview performance - and to confirm he could keep control over pace and role priorities.
“The intent was to dip our toes into the water and see if we could prove success in the short term before leaning in fully.”
When Marty saw Paraform in action, the path forward was obvious.
“What I wanted was a world where I could trust that great front-end engineers were vetted technically and had enough of the Augment story that I didn't need to do another call to get them excited enough to jump in.”
Paraform’s onboarding flow was quick and straightforward. Early alignment on role criteria made it easy to bring on the right recruiting partners fast.
“There’s a well-structured process to help us define the roles we need. We started to get a lot of candidates right away.”
To support Augment Code’s shift toward front-end talent, Paraform connected Augment Code’s talent team with hyper-specialized recruiters who were already specialized in the front-end engineering space. This instantly expanded sourcing capacity without adding internal headcount or managing multiple third party agencies.
“The hiring pipeline can be spun up very quickly because there’s an immediate roster of recruiters who understand our needs.”
By swiftly absorbing context, company culture, and hiring standards, recruiters surfaced candidates who were technically strong and aligned with Augment Code’s mission.
Paraform was also key in sharing Augment Code’s story within the developer community, building brand awareness, inbound interest, and referrals.
“They’ve gotten our brand name into many other good companies. Word is getting out that Augment is a great place to be.”
And with a consistent pipeline of qualified front-end talent, Marty and the talent team could focus more on growing the team instead of purely sourcing. And in turn, enabling the team to ship faster and improve their product during a critical growth period.
“Having a steady pipeline for front-end engineers has been a huge benefit - it’s what allowed us to ship faster and rotate into other areas of product development.”
Augment Code now runs a hiring process that scales in step with their product ambitions.
In 8 months:
“Now that we've proven there's a really consistent cadence for hiring from Paraform, it's just kind of a no brainer to continue.”
Today, those engineers are shaping critical product and design decisions that help Augment Code win in an increasingly competitive AI-for-code market.
“Whenever we need to scale hiring, Paraform is the first place I start.”
Join world-class teams using Paraform to fill their most important roles in record time.
