Fitbod
Fitbod
Director/VP of Growth - Content
Full-time
Remote
$150k - $325k
About this role

Drive Fitbod’s second leg of growth by developing, incubating and scaling our new content strategy. This is a rare opportunity to gain true 0-1 experience building a scalable playbook from scratch alongside Fitbod’s co-founder.


Job Description

  • This hire will drive customer acquisition by building a content engine that grows “Reachable Audience” - potential customers who we can reliably reach with our content. This audience exists over both owned channels (Youtube, Instagram, Email newsletter) and unowned channels, including influencer partnerships.

  • They will build a repeatable content engine that produces valuable, educational or entertaining content that reliably grows this audience and drives app installs.

  • They will partner with the co-founder during the initial “create the playbook” phase and drive a 0-1 iterative process to develop strategy, answer key questions and start to scale this strategy.

in content, social and influencer marketing, with experience leading the development of a scalable content strategy from the ground up. Has experience operating in high-ambiguity, zero-to-one environments; has defined goals, identified channels, launched MVP content, and evolved strategy over time.
Salary
$150k - $325k
Equity
Incentive Stock Options
Visa sponsorship not available
Remote work policy
Remote; Located in US time zones (preferably Pacific or Central)
Full-time position
Location
Remote, US, Canada
Tech stack
Youtube, Instagram, TikTok
About Fitbod

Strength training is a simple, accessible way for anyone to improve quality of life that’s hiding in plain sight. Fortunately, more people are discovering strength training than ever before. We’re not just focused on the advanced gym-goer. Rather, we are unlocking functional movement, strength, flexibility, and freedom from pain for millions of people.



Our recommendation AI is used by hundreds of thousands of paying customers. It employs advanced statistics, machine learning, and over 400 million fitness data points to create highly personalized and flexible fitness plans.

Team size

45 people

Founded

2016

Website

fitbod.me/

LinkedIn

Visit

Total Funding

$5.5M

Company locations

San Francisco
Fitbod company image - 1
The team
About the team

Since we’re remote-first, we can look everywhere for the best people to bring onto our teams. Right now, we’re in nine states and across five countries. That doesn’t mean we don’t hang out, though. At least twice a year, the whole company comes together for some team building!

Tech stack
Youtube, Instagram, TikTok
The product
Data-backed Workouts - Fitbod’s AI learns from each workout you do so you make more progress every time you train. Constant Personalization - Fitbod builds workouts according to your exact preferences and optimizes each with exercise science. Advanced Metrics - Fitbod’s breakthrough metrics show your strength gains, lifting ability and recovery status.