The Role We're looking for a world-class Product Marketing Lead to own the narrative, drive go-to-market for new product lines, and help 10x revenue in the next 12 months. This is a rare opportunity to step into a company with deep market pull and shape how our product is positioned, launched, and sold—across digital, field, and enterprise channels.
You'll sit at the center of product, growth, sales, and brand—and help bring clarity and acceleration to our next phase of scale.
What You'll Do
Launch Strategy & Execution
Drive GTM strategy for new product rollouts (e.g. AI inventory, mobile back office, e-shelf labels, fintech tools)
Create and manage launch calendars, messaging playbooks, internal enablement, and external campaigns
Partner with product, sales, and ops to bring offerings to market with precision
Messaging & Positioning
Own Vori's product narrative—clarifying value props, differentiators, and market fit across audiences
Translate complex technical features into clear, compelling customer stories
Develop sales decks, one-pagers, demo scripts, and case studies
Website & Conversion Optimization
Lead redesign and optimization of Vori.com [http://Vori.com] as a growth asset, not just a brochure
Improve storytelling, user journey, and lead capture with product truth and buyer empathy
Revenue Growth Partner
Build scalable frameworks that help the sales and growth teams move faster and close better
Measure success in pipeline contribution, velocity, and campaign-driven revenue lift
Support pricing strategy, upsell motions, and customer lifecycle marketing
What We're Looking For
5–10 years in product marketing, ideally in B2B SaaS or fintech, with proven GTM ownership
Launch athlete: You've led 0→1 or 1→n product launches and know how to rally cross-functional teams
Strategic communicator: You can write a killer headline and a 3-tier positioning doc without fluff
Growth-minded: You think in funnels, experiments, and CAC:LTV—not just brand equity
Scrappy but strategic: You're not above writing a blog post or jumping on a call to learn from a user
Experience in vertical SaaS, retail tech, or marketplaces a big plus
Why Vori
Mission-driven team building tech that helps local businesses thrive
Backed by top investors and advisors from Stripe, Uber, Palantir, and Toast
Real revenue, real growth, and a massive market opportunity
A chance to shape not just marketing—but the company's future
Vori is the only modern operating system for the grocery industry, giving small and mid-sized supermarkets a performance edge to compete against retail giants and combat macroeconomic forces such as inflation, the labor crisis, the rise of e-commerce, and supply chain issues. Vori’s grocery OS combines inventory management workflows and a modern point-of-sale system into a single platform, seamlessly connecting data across the food supply chain.
By digitizing manual tasks, streamlining operations, and aggregating data into actionable insights, Vori helps grocers make more precise decisions about replenishment buying, retail pricing and margin, product merchandising and promotions, shopper marketing, labor, vendor collaboration, and more. Vori was founded in 2019 in East Palo Alto and is led by Stanford engineers from Space X, Google, and Facebook. Vori proudly boasts a world-class and diverse team with backgrounds in artificial intelligence, machine learning, fintech, logistics, and grocery store operations.
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www.vori.comTotal Funding
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The idea of Vori began as a note of inspiration in 2019 from Tori and Leon Hill, who spent their 40 year careers in the grocery and consumer products space. Shockingly, very little technological advancement has happened in this industry since they were leaders in the consumer goods arena.
Bonded by our passion for technology and grocery, we’re a radically diverse team of foodies who take pride in building products that make a measurable difference in local economies. We hail from innovative companies like SpaceX, Facebook, Whole Foods, Slack, and Airbnb.